Does anyone else remember playing with paper dolls as a child? With cut out paper outfits…? With fold over tabs…?
While those days may be long gone, the concept has since gone nuclear. And digital.
Not only do people want to be able to try on and ask for feedback on how they look in different outfits – they want to be able to do it from their smartphones.
But what does virtual styling mean for the industry? And who hates it as a result?
Yet another surprise election result and misstep by the Conservatives. But this time thankfully the outcome has the potential to do more good than harm.
But why does a hung election work to our advantage and how can businesses capitalise?
Trump’s attempt to withdraw the US from the Paris climate change agreement is, he believes, because it is at odds with what’s best for America. But surely, what’s best for America is what’s best for Americans? And here Trump seems to be missing a fundamental point.
While Trump attempts to play to the populist crowd, the irony is that the more so-called “American” Trump tries to make his policies, the more he underestimates industry as a mirror of what populist America actually wants.
As those in the fashion industry know, ethics and sustainability have been apparently winning over ‘fast fashion’ and its environmentally damaging effects for a while.
So, what can we learn from this industry shift from throw away consumerism to quality, sustainability and the environment?
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