Our client is a new colour cosmetics brand headquartered in Madrid, Spain.
Founded by industry experts, the brand has received significant investment to develop and grow internationally.
The founders are looking to hire a Marketing Manager responsible for reinforcing the brand’s reputation as the world’s number one destination for colour cosmetics.
The Marketing Manager will develop and deliver an effective annual marketing strategy for key cosmetics and accessories departments across all brand’s channels.
The position is based in London, UK, but would require international travel.
The distinction between e-commerce and retail is breaking down, and retailers are looking to fully integrate their online and in-store experiences.
Over the last few years many companies have begun experimenting with omnichannel experiences, and have generated lots of senior roles in the process. But, though we’ve seen plenty of advances online, with a few notable exceptions, we’re yet to see an abundance of digitally integrated in-store experiences.
So what exactly does a digitally integrated store look like? And why are companies starting to look at them now?
Picture this. You walk into a vintage store and ask how much for an attractive navy blazer. The store-owner looks you up and down and, with a dry smile, says, “For you, £200”.
Why £200? Why, “For you”? If you had said, acted, or were dressed differently, would you have been charged more? Less?
