For a few years now, Amazon has been trying to muscle its way into the online fashion space.

The company, which first began selling clothing in 2008, made a strategic acquisition of BuyVIP in 2010, has continued to add big names to its store – including Gucci, Hugo Boss, and many more – and was even rumoured to have been involved in an attempt to buy Net-a-Porter.   

Now Amazon has opened a massive photo studio in London. So, is Amazon about to dominate the world of online fashion retail? 

The wearables industry is growing – fast!

Last month we saw Fitbit make an incredible market debut, and learnt that the wearables market is set to grow by a huge 173.3 percent this year.

This is a fact that clearly hasn’t escaped LVMH, the French luxury goods maker, who recently announced that they will launch a product to rival the Apple Watch.

It’s an interesting development, and perhaps one of the first times a fashion company has gone toe-to-toe with a tech company.

So, what does LVMH’s watch say about the world's fashion and tech, and the crossover between the two?