Visual content is one of the most engaging forms of content and, since fashion companies often have an abundance of such content, social media and fashion are, in many ways, a match made in heaven.
Five years on, and we’re starting to see the effect social media has had on the fashion industry in general. And it’s fast-fashion that looks like the biggest winner.
I wonder what Natalie Massenet’s ambitions for Net-a-Porter were when she founded the company in 2000?
The recently announced merger with Yoox will hardly leave Massenet short of cash. But Net-a-Porter was such as a personal project – one which Massenet left her dream career as a fashion journalist to pursue – that it’s hard to imagine that money was her sole motivator.
So why did Massenet leave? And what will become of her (and of Net-a-Porter) now?
Over the last five years our client TravelBird, (an online travel provider of inspiring travel experiences, with different offers available every 24hrs,) has grown from a team of two into a 700 person organisation.
Many of the company’s hires have been made internationally, since this suits TravelBird’s unique requirements; the company has autonomous teams responsible for organising travel offers in different countries (all based from their Amsterdam office), and their preference is to hire native speakers to work in those teams.
I wanted to know how the company managed to achieve such incredible growth, the role recruitment has had on this growth, and how they’ve managed to keep the unique TravelBird culture intact throughout.
To discuss these issues and more, I caught up with Jeranne Koekkoek (VPHR at TravelBird).
