Modern marketeers recognise the need to devote a considerable amount of energy to Facebook, Twitter, LinkedIn and the rest every single day, which is why it’s important that they’re able to monitor the efficacy of their campaigns.
This is why many have been waiting with bated breath for Twitter to launch its much anticipated organic analytics feature. They eventually got what they were waiting for, just a couple of weeks ago.
The incubator model – under which new and small businesses are nurtured with access to technology, infrastructure and people in return for shares or a periodic fee – has existed since at least the 1950s.
However, since the digital revolution, a huge number of startups have stood to profit greatly from having access to almost identical resources and technologies, as well as contact with similar mentors and training.
In January Amazon obtained a patent for what they’re calling “anticipatory shipping”. The idea is to begin shipping consumers’ products before they’ve even ordered them, and then have them wait in nearby depots until the predestined orders come in – potentially reducing Amazon’s delivery time and allowing them to buy and advertise products more shrewdly.
Still, something doesn’t quite sit right here; having our buying habits predicted in this way all feels a little – odd.
