Net-a-Porter, the luxury internet retailer that’s set to merge with Yoox and, in the process, create a high-end online giant, has yesterday launched its own mobile-app-based social network – The Net Set.
The Net Set combines social media with fashion buying to create a social shopping platform.
So is The Net Set the next big thing in fashion-tech?
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If women set up businesses at the same rate as men there would be an extra one million active entrepreneurs in the UK. But even today, setting up a business is often not as straight-forward for female entrepreneurs as it is for their male counterparts.
For example, they often find it harder to find investment, lack the types of support networks that men often have, and face resistance in some more conservative environments.
Still, more women than ever are breaking down these barriers. But what can we do to take this trend even further?
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For years, at the behest of controversial former CEO Mike Jeffries, Abercrombie & Fitch explicitly pursued a hyper-sexualised marketing strategy.
This included, amongst other things, hiring exclusively good-looking store workers (which the company referred to as “models”) and the implementation of a “looks policy” – which prevented staff growing moustaches, having certain hairstyles, wearing eyeliner, and numerous other things.
I think most of us would agree that Jefferies’ hiring policies and dress codes were too invasive.
But to what extent should companies be able to dictate their staffs’ appearance?
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