The distinction between e-commerce and retail is breaking down, and retailers are looking to fully integrate their online and in-store experiences.
Over the last few years many companies have begun experimenting with omnichannel experiences, and have generated lots of senior roles in the process. But, though we’ve seen plenty of advances online, with a few notable exceptions, we’re yet to see an abundance of digitally integrated in-store experiences.
So what exactly does a digitally integrated store look like? And why are companies starting to look at them now?
Picture this. You walk into a vintage store and ask how much for an attractive navy blazer. The store-owner looks you up and down and, with a dry smile, says, “For you, £200”.
Why £200? Why, “For you”? If you had said, acted, or were dressed differently, would you have been charged more? Less?
It was a surprise for most that the Conservatives managed to win the election with an overall majority. But many in the world of business breathed a sigh of relief, which found a very real manifestation in an almost immediate surge in share prices and the value of the pound.
Their anxiety was largely caused by the prospect of a hung parliament, and the inevitable weeks of uncertainty that would have followed. Now we know that the government will remain relatively stable.
But what about the result itself – will business benefit under five years of the Tories?
