Pre-Christmas discounting levels have grown for the sixth year in a row, with the average discount on the high street currently at 43 percent. By Christmas Eve, discounting levels are expected rise to a whopping 53 percent. But, whilst this is a good thing for consumers, it's likely a sign of nervousness from the high street.
Can't anyone sell at full price anymore?
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Amazon revolutionised online shopping. Now, the company is looking to do the same for in-store grocery shopping. A few weeks ago, Amazon announced Amazon Go, a grocery store in Seattle. However, much like book shop it opened last year – which used customer reviews and ratings to sort books – Amazon Go is a grocery store with a twist: it has no checkouts.
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Last year I asked whether Black Friday was good for British retailers. This year I’m wondering whether it’s good for consumers. Are we really getting the best deals of the year or simply tricked into spending more in one single day?
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