Online shoppers – though benefitting from enhanced accessibility, stress-free browsing and generally lower prices – have no way of trying on the items they’re interested in. This is a big problem, the upshot being that twenty to forty percent of all clothing purchased online is returned.
A satisfactory solution to the fit problem would therefore be extremely lucrative, saving the industry millions and making shoppers’ lives easier.
But creating a digital platform capable of accommodating the fine-grained discriminations that are made every day in physical fitting rooms is an extremely difficult thing to do.
Digital Revolution, which opened in early July at The Barbican, is an interactive and informative whistle-stop tour of the last 30 odd years of digital innovation – from video games and synth music to CGI technology and wearable tech.
Spanning the past, present and future of digital technology, Digital Revolution is an attempt to make us step back and take stock of the incredible changes we’re all currently living through.
Modern marketeers recognise the need to devote a considerable amount of energy to Facebook, Twitter, LinkedIn and the rest every single day, which is why it’s important that they’re able to monitor the efficacy of their campaigns.
This is why many have been waiting with bated breath for Twitter to launch its much anticipated organic analytics feature. They eventually got what they were waiting for, just a couple of weeks ago.
