Happy New Year!
I hope you are feeling refreshed and re-energised for 2016. I know we have been a little quiet, but that has been a good thing. We have been working on how to have the most impactful start.
So in the spirit of new beginnings I am very proud to be a part of WIN League's First Hires / First Fires event next month on Thursday 11th February 2016.
With the new Star Wars film generating huge amounts of interest, swathes of companies are doing all they can to associate themselves with the franchise. In the world of fashion, this has led to some colourful designs hitting both the high-street and the catwalk.
So just who is collaborating with the franchise? And should fashion really follow the money like this?
Everyone from Uniqlo to Diane von Furstenberg have collaborated with the Star Wars franchise. And it is no surprise: Star Wars merchandise is expected to generate $5 billion in the next year alone.
However, what these collaborations entail varies dramatically from brand to brand.
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When I hosted my first breakfast at HVO Search discussing retail and digital convergence I asked "is Amazon ever going to have a store?"
And last month my question was answered. Yes indeed. Amazon has joined the likes of Birchbox, Warby Parker and Bonobos creating their offline experience.
On 2 November, Amazon opened its first physical store. Located in Seattle’s University Village neighbourhood, the store, a bookshop, has been labelled “a physical extension of Amazon.com”, and uses customer reviews and ratings to sort books as well as offering identical pricing to that found online.
But why does Amazon, a bonafide online giant, want a physical presence?
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