Does anyone else remember playing with paper dolls as a child? With cut out paper outfits…? With fold over tabs…?
While those days may be long gone, the concept has since gone nuclear. And digital.
Not only do people want to be able to try on and ask for feedback on how they look in different outfits – they want to be able to do it from their smartphones.
But what does virtual styling mean for the industry? And who hates it as a result?