By 2018 the wearables market is estimated to be worth around 12.6 billion dollars.

However, to date, wearables have been called “disappointing” by industry experts, and have failed to generate the levels of interest many expected.

But this doesn’t mean that we should write wearables off. Wearable tech is a work in progress, and, though existing products face many recurring problems – static cling, poor battery lives, a propensity for water damage, etc. – the next wave may be better.

One of the most exciting innovations is electronic patches. So can electronic patches change the industry’s fortunes?

The internet is a busy, competitive place. Online, you can experience success in a flash, or you can spend months or years trying to draw attention to something and receive no more than a handful of traffic, “likes”, and shares. It is not quite all or nothing – many companies float around somewhere in the middle – but there is certainly a lot to play for.

In the world of fashion, competition for authority on the web is heating up. Though the fashion industry may have been a latecomer to the online scene, today the space is saturated.

So who will come out on top?