In the world of the 24/7, always-on consumer, is the amount of time it takes for products to move from the catwalk to the store an anachronism? Burberry, Tom Ford, and Vetements certainly seem to think so, and recently each has announced plans to overturn the traditional fashion calendar and instead combine men's and women's fashion into two seasonless annual events where consumers can purchase any item that takes their eye immediately after the show.
To some this is revolutionary, as the division of the fashion calendar into fall/winter spring/summer is almost as old as the fashion industry itself. So can we expect to see other brands follow these companies? And, if they do, will this be a good thing for the fashion industry?
This week I stumbled across the article “Let’s Fix Startup Board Meetings”, by Jon Callaghan for TechCrunch. The article argues that board meetings held by startups often fail, primarily because a lot of time and energy is squandered. The article then suggests a new approach to board meetings that should make them and, in turn, the startup, more efficient.
With the new Star Wars film generating huge amounts of interest, swathes of companies are doing all they can to associate themselves with the franchise. In the world of fashion, this has led to some colourful designs hitting both the high-street and the catwalk.
So just who is collaborating with the franchise? And should fashion really follow the money like this?
