Although consumers choosing to purchase clothes online experience many benefits, they do not have the ability to try items on. This problem, known as the fit problem, has troubled digital fashion retailers since day one. Now, however, the problem appears as though it may be surmounted. So who are some of the most exciting companies looking to crack the fit problem?
Artificial intelligence technology is in the process of transforming our lives. We already have robotic vacuum cleaners, smart thermostats, and autonomous cars. And over the next 15 years, AI will continue to make inroads into nearly every area of our lives – from education and entertainment to healthcare and security. But are we ready for that?
Every year, tech innovations at catwalks and other live fashion events get more and more impressive. In 2015 we were wowed by VR and 3D printing. This week, however, we’ve witnessed a subtler – though arguably more significant – shift: Google has teamed up with over 50 brands to help return more relevant searches for fashion fans.